"We all need to be visible, indispensable and rather subversive with our promotion and marketing for our school library programs. Every day, promote and market your library's program through visibility, action and transformation. The message gets heard."
Sign-up for the AASL Advocacy Tip of the Day Promotion and marketing needs to become part of your everyday work even though you have to pay with your time. The investment is well worth it. This resource can give you a regular boost. Go to the AASL Issues and Advocacy page and sign up! You choose your delivery method: daily, weekly, or monthly to your email or mobile phone. You may opt out at any time.

Handouts from "Branding your Library: Promotion+Marketing=Advocates" Workshop

  • Join the grassroots Act4SL (Act 4 School Libraries/Act 4 Student Learning) initiative! Make a difference with school library legislation by using your voice! We're on Facebook, too.http://act4sl.wikispaces.com/
  • L4L Building Level Toolkit: Implementing AASL’s Learning Standards and Program Guidelines in Your School Libraryhttp://www.ala.org/ala/mgrps/divs/aasl/aaslissues/toolkits/bldnglvl/building.cfm
  • Frontline Advocacy for School Libraries Toolkit Where School Is Cool! Frontline Advocacy for School Libraries Toolkit includes definitions, strategies, worksheets and checklists, and recommendations for specific activities.
  • Consider joining the Teacher Librarian Virtual Cafe wiki for ‍transformative conversations about teacher-librarians, educational technology, and collaborative connections to facilitate meaningful and lifelong learning skills.

Links:
American Association of School Librarians (AASL) Advocacy Toolkit
@ your library® School Library Campaign Toolkit for School Library Media Programs (available from the ALA store for $5) or can be downloaded for free as a PDF or in Word
Library Advocate’s Handbook (PDF)
The YA Advocacy Action Plan Workbook (PDF)
School Library Systems Advocacy Toolkit
National Council for the Social Studies Toolkit
AASL School Library Program Health and Wellness Toolkit
AASL Crisis Toolkit
New York State School Library Media Program Rubric (SLMPE)
Knight Commission Report (Informing Communities: Sustaining Democracy in the Digital Age)
School Libraries Count survey and previous years' reports
AASL Parent Outreach Toolkit

Position paper from Ross Todd and Carol Gordon from CISSL: It cites five decades of research proving that school libraries help boost
student achievement: School Libraries, Now More than Ever. Download it from: http://cissl.scils.rutgers.edu/index.html
Instructional Classification Toolkitto support the classification of SLMSs as educators.
Minitex: Information and Resource Sharing Program of the Minnesota Office of Higher Education and the University of Minnesota Libraries. Role of Libraries Pre-K & Beyond: Lifelong Learning
RoleLibraries.pdf
2010-Horizon-Report-K12.pdf

From ALA and NYLA:
LEGISLATIVE ACTION CENTER- direct link to contact your Senator: http://capwiz.com/ala/home/
Add It Up Research and statistics to help advocates make the case for libraries at every stage of youth development and education.
Advocating in a Tough Economy Toolkit includes talking points, outreach activities, checklists, and resources.
School Library Funding Press Kit includes links to Google Map of library cuts, current news/articles, tweets, etc., plus talking points to use.
State of America's Libraries Report 2010: School Libraries .
Value of Libraries.Includes links to articles, resources, and calculation tables.
NYLA's Capwiz for advocacy action!
New York Libraries are Essential! Add YOUR Library Snap Shot Day, tell why your library is essential, download marketing materials.
SLMS/NYLA Advocacy and Crisis Kit

Videos

Social Media Revolution video from YouTube Based on the book Socialnomics by Erik Qualman.
The Missing Librarians
Laurie Halse Anderson's Knickerbocker Award acceptance speech snippet
Did You Know 4.0
Sidwell Friends School Library web page. Check out the video! It meets the needs of the library's stakeholders, the students.